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Reach
a Large Audience |
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Pronghorn
Property Owner |
Launch
Site > |
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Situation:
The owner of this exclusive property wondered how to advertise
this property on an international level. The potential
buyer of this property is a person interested in prestigious
vacation properties. The site had to reflect that attitude. |
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Idea:
This site had to speak the language of a very particular
visitor. With many amenities and activities available
to the potential buyer we highlighted the most important
areas.
In addition to the method of describing the property the
site's content had to be optimized for search engines.
A content strategy was implemented to aid in the top ranking
of this site for 10 key words that we found through research
would be the words that the target buyer would most likely
use to find a site like this. |
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Result:
• A steady flow of inquiries
• Consistent top 10 search engine ranking for 10
key words
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