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E-Commerce
& Online Marketing
Solutions for the Next Level |
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360vinyl |
Launch
Site > |
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Situation:
360Vinyl had a functional E-commerce website, but wanted
to take their Web marketing initiatives to the next level
by taking advantage of powerful customer profiling, email
marketing, and improved shopping cart functionality. |
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Idea:
Through user analysis and industry research we built an
overall website that would meet the needs of the company.
Project deliverables supported a holistic approach to
the customer lifecycle. The re-designed website, built
on our Content Management System, was the hub of the project.
The plan included improvement and implementation in the
following areas:
• Department Organization and segmentation
• Traffic Reporting
• Customer Opt-in forms for user profiling and targeted
email marketing
• Email marketing and customer communications tool
providing customized information to prospective
and existing clients
• Increase interactivity in order to build loyalty
• Improve content quality and scope |
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Result:
• Online Revenue increase of 200% since first months
launch due to opt-in email marketing initiative
• Return on investment realized in the first 2 months
following the initial launch
• Existing retail store experienced an increase
in customers coming to the store and visiting
360Vinyl's promotional events
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