How do your
potential customers find your website? The fact that
the word "Google" has emerged in modern lexicon
as a verb should help you realize that most people find
products or services via search engines. According to
a study by DoubleClick, US customers used the following
to research a purchase:
• 41% a search engine
• 10% a print ad
• 9% a TV ad
Search engine advertising is highly cost effective. A
report from US Bancorp Piper Jaffray reveals the cost
per lead:
• $0.29 search engines
•
$1.18 for yellow pages advertising
• $9.94 for
direct mail inserts
Building a long-lasting and successful search engine campaign
requires extensive planning, research and, above all else,
maintenance. Site optimization and continuous marketing
practices are invaluable for building site traffic and
awareness. |
