 |
 |
|
| |
 |
Get
the right people to your site.
|
|
| |
|
We consider
a variety of techniques to bring the traffic you want
including:
• Search Engine optimization
• Pay-per-click campaigns
• Email marketing and email newsletters
• Real-world promotions, advertisements and PR
• Links to related, non-competitive businesses
|
|
| |
 |
Establish
your credibility. |
|
| |
|
Visitors
form an impression of your company within seconds of
landing on your site. Just as you would in the real
world sales environment, start to build rapport with
them as soon as they arrive. Connect with their needs
and desires, and offer the products and services to
meet them. Speak in an appropriate “voice”
and emphasize the benefits? "What’s in it
for me?"
|
|
| |
 |
Give
your visitors what they need. |
|
| |
|
Provide information
and options at the right time. How do people make the
decision to buy your product or service? As much as possible,
your site should support the personal and psychological
variables of your potential clients. Offer alternatives
for those who:
• already know what they want
• have an idea of what they want, but need more info
• are browsing and need direction |
|
| |
 |
Motivate
them to take action. |
|
| |
|
This is what
it's all about, persuading visitors to take action: make
a purchase, sign-up for a newsletter, or submit a form.
Use color, style, and position on the page to make the
action steps obvious. Minimize elements that detract from
the action steps. Provide reassurance with your privacy
policy, guarantee, and testimonials. Use a FLASH demo
or web audio to help guide visitors through the process.
|
|
| |
 |
Measure
the results. |
|
| |
|
With web marketing
reports you can learn what’s working and what’s
not. When you've identified a problem area, make revisions
or updates-- but be methodical. Change only one thing
at a time so you can figure out if it actually helps.
|
|
